The Franchiser which, since 2002, also operates the Morana Acessórios franchising chain has identified, through market studies and analyses, the existence of a demanding public which hasn’t been served as deserved: the teen public. Balonè was created to meet this demand.

Balonè's business concept was conceived in the mid-2007, already with the goal of being multiplied by the franchising system, and becoming a large women accessories stores chain, dedicated to the infant and youth public.

As an example of what happens with the Morana Acessórios chain, the Balonè chain will make available to the market products which keep up with the fashion world's trends.

www.balone.net