The format and launch of Morana Acessórios was concluded in 2002 aiming at, through franchising, creating a wide women's accessories chain in the country, following the Brazilian women rhythm in this new century.

The business' feasibility was evidenced by the Franchiser shareholders, who already operated two accessories Stores in São Paulo, which were submitted to a comprehensive restructuring process, resulting in the formation of the business concept of how it will be disclosed to the chain's franchisees.

To meet the market's demands, Morana products directors travel abroad at least twice a year to keep up with the trends in the fashion world. The Franchiser invests in a distribution structure which has operated since 1999 in Seoul – South Korea, one of the best accessories producing poles in the world.

www.morana.com.br