The 27th edition of the ABF Franchising Expo received about 60 thousand visitors during its four days in which 407 exhibiting brands from Brazil and abroad were able to show the public the newest innovation in the sector. Those who visited the expo had the opportunity to learn about reduced investment options, new models, applied innovation, several services and traditional segments reinvention.
It was a positive moment for organizers, participants and visitors. According to Danilo Assumpção, the expansion manager from the Ornatus Group, the event brought positive numbers, considering the the country’s political and economic moment. "We receive qualified visits, delivering mature conversations guided by quality, which has generated contacts with people who are truly seeking new investments. It was an excellent opportunity for us to be able to show our public the brand new innovations for this year,” he declared.
The qualification of the public reinforces the desire of the Brazilian to invest in their own business. Therefore, the ABF Franchising Expo has had more and more informed visitors, with knowledge regarding the segments and brands sought and willing to invest in the coming months.
According to Altino Cristofoletti Junior, the president of the Brazilian Franchising Association (ABF), "even faced with challenges in the macroeconomic and political field, this year's fair was a success. We have received positive feedback from many exhibitors and visitors. Regarding networks, almost all of them reported the presence of properly qualified candidates and great chances of future business."