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Fashion Sector has a revenue of over R$ 20 billion in 2017


The 2017 franchise sector balance sheet, issued by the Associação Brasileira de Franchising [ Brazilian Franchising Association] (ABF) in March 2018, showed a 7% growth in the Fashion sector sales, from R$ 20.445 billion in 2016 to R$ 21.868 billion. Within this sector are networks such as Morana and Balonè Fashion Bijoux, both of which are trademarks of the Grupo Ornatus portfolio.

The data disclosed by the entity also revealed that all sectors listed by ABF grew in revenues, both in the entire year of 2017, and in the fourth quarter. “During this last year, the sector continued to face the crisis with increased efficiency of operations, releases of new formats, intense information exchange between franchisors and franchisees, among other actions, which contributed decisively to the franchise maintaining its growth trajectory, now more widely within sectors”, declares Vanessa Bretas, ABF's market intelligence manager.