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Black Friday is seen by consumers as an opportunity to anticipate Christmas shopping


A survey prepared by the price comparing website Zoom indicates that Brazilian consumers, albeit cautious about the uncertainties of the country's political-economic scenario,  will anticipate Christmas shopping on Black Friday, which this year will be on November 23.

Last week, the president of the Brazilian Association of Electronic Commerce (Abcomm), Mauricio Salvador, said that revenue from online sales on Black Friday should be higher this year compared to 2017.

For the survey, 9 thousand people were interviewed. Among those, 95% said they had plans to take advantage of the opportunity to shop and 62% said they will go shopping for the holiday season.

The survey also points to a more cautious stance by the consumer: 67% admit that they are unlikely to use the Christmas bonus for shopping. For Zoom’s Executive Director, Thiago Flores, people are more conscious about not incurring new debts or compromising their budget. However, the percentage of consumers who intend to spend more than a thousand reais in the period rose from 52% to 57% over last year.

Electronic products are the most desired items (53%). Then, home appliances, smartphones, computer supplies and home and decor items.