The second day of the ABF Franchising Expo was marked by the award of the ABF RDI Design Stand Award. This year, one of the winners was Morana, receiving recognition in the medium-sized stand category.
The award is a recognition of the organizers of the fair to the networks that stand out in the exhibition for using the design as an instrument of strategic value for their brands, through the creation of customized spaces. Jae Ho Lee, Grupo Ornatus CEO, said he was very happy and surprised with the award, making clear that the award is the result of teamwork effort.
The winners were presented with the trophies on Thursday, June 28, by ABF vice president André Friedheim, marketing and communications director of the organization, Keller de Paula and representatives of the Retail Design Institute (RDI).
All the exhibitor brands automatically compete for the award. A judging panel made up of RDI designers and ABF experts assess criteria such as originality, layout, application of technology, materials and finishing, visual communication, visual merchandising and furniture.